If you run a shop, or you have a lot of say as to how it’s run, you have the chance to encourage your customers to be healthier. This is because you may be able to decide what you sell and where you sell it.
Many shops sell candy bars, chocolate bars, and chips right next to the checkout. This means that people are likely to impulse buy these nice tasting items. The trouble with this type of product is that they can be high in sugar, salt and fat, and we all know that foods like this can be bad for you.
How you display & what you display
The fact is that you really can encourage your customers to be healthier, and it’s all down to how you display your products, and what products you display. I’m now seeing more and more shops selling healthier products near or next to the checkouts. Low fat, tasty foods such as dried fruit, nuts and other similar foods are now considered to be the ‘Impulse buy’ products.
This means that your customers are more likely to choose something less fattening to eat, and that can only be a good thing. You cannot ultimately control exactly what your customers decide to buy and eat, but you can influence them.
Influencing your customers
As well as encouraging your customers to be healthy, you can also encourage them to buy specific types of food and drink too. Foods that come with kosher certification, or those that are slaughtered using Halal methods are becoming increasingly popular, and it’s all down to are more health-conscious ethic-oriented society.
Having more Kosher and Halal foods for sale, and clearly on display, means that more people are likely to buy them, and that can only be a good thing.
Using music to promote sales
Did you know that music can influence the sale of specific goods? For example, if you find that you have a lot of Italian wine in stock and you want to sell it as quickly as possible, all you need to do is play Italian music in the wine section. It’s quite an amazing technique to use, but trust me it works.
I guess you could use this technique for any product or department if you wish, and boost sales of a specific product.
As you can see, there are a lot of different ways that you can influence your customers, so why not try them out and see how they work for you?